Overview
Klaviyo and Mailchimp are both AI Marketing tools, but they take different approaches. Klaviyo: Email and SMS marketing platform with AI-assisted automation. Mailchimp: Email marketing platform with AI-assisted content and automation tools.
On a monthly-billing basis, Mailchimp starts lower at $13/month, while Klaviyo starts at $20/month. Both offer a free plan, so you can try each before paying.
Which one fits depends on your workflow and budget. The table below lines up the verified facts, and the interactive comparison lets you put Klaviyo, Mailchimp, and any other tool side by side.
Side-by-side comparison
| Klaviyo | Mailchimp | |
|---|---|---|
| Starting Price | $20/month | $13/month |
| Free Plan | Yes | Yes |
| Free Trial | No | No |
| Pricing Type | Freemium | Freemium |
| Supported platforms | — | — |
| Web | — | — |
| Mobile | — | — |
| API | — | — |
| Categories | AI Marketing | AI Marketing |
At a glance
Choose Klaviyo if…
- its focus matches what you're building — see the overview above
Choose Mailchimp if…
- you want the lower verified starting price ($13/mo vs $20/mo)
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Frequently asked questions
Which is cheaper, Klaviyo or Mailchimp?
Mailchimp has the lower verified starting price: $13/month vs $20/month on a monthly-billing basis. Higher tiers and annual billing differ — check each pricing page.
Do Klaviyo and Mailchimp have free plans?
Yes — both offer a free plan you can start with.
Do Klaviyo and Mailchimp offer free trials?
Neither lists a free trial.
Which is better, Klaviyo or Mailchimp?
There's no single answer — it depends on your use case and budget. Compare the verified facts above, then open the interactive comparison to line Klaviyo and Mailchimp up with any other tools you're considering.
Can I use Klaviyo and Mailchimp together?
Yes — nothing stops you from using both, and many people combine tools for different tasks. Add Klaviyo and Mailchimp to the AI stack builder to see what the combination costs per month.
What are alternatives to Klaviyo and Mailchimp?
Popular alternatives include Jasper, AdCreative.ai, Surfer SEO, Frase, MarketMuse — each has its own detail page on ToolScanner with verified pricing.
Where can I verify current pricing for Klaviyo and Mailchimp?
On each official website — providers change prices and plans at any time. ToolScanner shows the monthly-billing price as of our last verification, with the date on each tool's page.