Make
Visual automation platform for connecting apps and building workflows.
A visual, usage-based automation platform for connecting apps and building multi-step workflows.
Independent analysis based on official public sources (pricing pages, documentation, release notes) — not a sponsored review or a hands-on test.
Overview
Visual automation platform for connecting apps and building workflows.
Make uses a freemium model: there is a real free plan, and paid plans start at $10.59 per month on a monthly-billing basis.
Make is one of 21 AI Automation tools tracked on ToolScanner. You can compare it side by side with alternatives, check verified monthly-billing prices, and add it to your AI stack to see what your whole setup costs.
Make key features in practice
Visual automation builder
Make provides a visual way to construct and review automation workflows.
App connectivity
The platform is built to connect apps as part of automated processes.
Workflow scenarios
Automations can be organized as scenarios that define how connected steps run together.
Usage-based pricing
Plan cost and suitability should be evaluated against expected automation usage, not only the headline monthly starting price.
Who is Make for?
Operations teams coordinating work across several SaaS tools
Make is designed around visual workflow construction, making it a strong fit when a process needs more than a single app-to-app handoff.
Automation builders who want to inspect workflow logic visually
Its visual approach is useful for mapping steps, branches, and data movement before an automation is put into regular use.
Teams with variable automation volume
The usage-based model can suit workloads that fluctuate, provided the team actively monitors consumption.
Make pros and cons
Pros
- Visual workflow design
Make centers its product on visual automation building, which can make complex process logic easier to map and review than a purely text-driven setup.
- Built for connected-app workflows
The platform is specifically positioned for connecting apps and orchestrating workflows across them.
- Free entry point
A free plan is available, so teams can evaluate the product structure before committing to paid usage.
- Lower published starting price than some major alternatives
Make starts at $10.59 per month on monthly billing, below the listed starting price of Zapier AI in this comparison set.
Cons
- Usage requires governance
Make uses a usage-based pricing model. A workflow that runs frequently or processes many items can require closer consumption tracking than a flat-fee tool.
- Free-plan capacity needs confirmation
A free plan exists, but confirm the current allowance and applicable limits on Make’s pricing page before treating it as a production tier.
- Visual workflows can still become difficult to maintain
A diagram helps communicate logic, but a large automation estate still needs naming conventions, ownership, and documentation.
How people actually use Make
Cross-app operational workflows
Connect business applications so that an event or record in one system can trigger processing in another.
Multi-step process orchestration
Build a workflow that moves data through several actions instead of relying on a single trigger-and-action pairing.
Automation prototyping
Use the free plan to validate a workflow design and estimate usage before moving a recurring process to a paid plan.
Is Make right for you?
Good choice if
- you want to start free — a real free plan is verified
Pricing
Our take on Make pricing
Make’s published starting price is $10.59 per month on monthly billing, verified 2026-07-23.
Its pricing model is usage-based, so the meaningful comparison is expected workflow volume and complexity rather than entry price alone.
There is no separate free trial listed; the free plan is the practical route for initial evaluation.
Before purchasing, model the workflows that will run most often and check Make’s current pricing page for included usage and overage terms.
What the Make free plan includes
Make offers a free plan.
The available information does not establish the free plan’s current usage allowance or feature boundaries; verify those details on Make’s pricing page before deployment.
No free trial is listed separately from the free plan.
How Make differs from other tools
- vs Zapier AI
Make is the more compelling option when a team prioritizes a visual representation of a multi-step automation and wants a lower published monthly starting point; Zapier AI may be preferable for teams already standardized on Zapier’s automation environment.
- vs n8n
Make suits buyers seeking a vendor-hosted visual automation product; prefer n8n when self-hosting and direct control over the deployment environment are requirements.
- vs Botpress
Make is oriented to connecting apps and operational workflows; prefer Botpress when the central project is building a conversational AI agent rather than orchestrating general business-app processes.
Similar AI tools
Other tools in the same category.
AI-powered automation to connect apps and build workflows without code.
Open-source workflow automation tool for connecting apps and APIs.
Browser automation tool that connects apps and automates repetitive tasks.
Agent-building platform for production chatbots powered by LLMs, with visual flows, integrations, and developer control.
Platform for building 'AI employees' — agents that handle email, scheduling, calls, and multi-step business workflows.
AI-powered workflow automation tool that connects your apps.
When to choose a Make alternative
Prefer Zapier AI when your organization already has established Zapier automations and wants to keep workflow administration in that ecosystem.
Prefer n8n when self-hosting, deployment control, or engineering-led customization is a non-negotiable requirement.
Prefer Bardeen when the automation need is centered on browser-based repetitive work rather than a broader connected-app workflow.
Prefer Botpress when a customer-facing or internal conversational agent is the primary deliverable.
Compare with alternatives
Tips for getting more out of Make
- Estimate usage from real event frequency before choosing a paid plan; recurring workflows, not one-off builds, determine ongoing cost.
- Give every scenario a named owner and document which apps, records, and business process it affects.
- Start with a narrow, observable workflow, then expand it after the output and usage pattern are understood.
- Review Make’s pricing page immediately before launch because usage allowances and commercial terms can change.
Sources & verification
- Official homepagemake.comChecked 2026-08-16
- Official pricingwww.make.comChecked 2026-08-16
- Official documentationmake.comChecked 2026-08-16
- Official release notes / changelogmake.comChecked 2026-08-16
The factual claims above (pricing, plans, features, platforms, limits) were checked against these official sources on the dates shown. Vendors change plans at any time — always confirm on the official site before purchasing.
Frequently asked questions
Is Make free to use?
Make offers a free plan. It does not list a separate free trial, so check the current free-plan allowance and restrictions before using it for a production-critical workflow.
What does Make cost?
Make starts at $10.59 per month on monthly billing. Because pricing is usage-based, the actual paid tier needed depends on how often and how extensively workflows run.
Who should choose Make over a simpler automation tool?
Choose Make when the process spans multiple connected apps and benefits from being represented as a visual workflow. A simpler tool can be sufficient for a small number of straightforward handoffs.
What should a team check before moving a Make scenario into production?
Confirm current usage terms, assign an owner, document the affected apps and data, and plan how the team will notice and resolve workflow failures.
Is Make free?
Yes — Make has a free plan you can start with. Paid plans start at $10.59 per month.
How much does Make cost?
Paid plans start at $10.59 per month on a monthly-billing basis (last verified 2026-07-23). Annual billing, higher tiers, and regional pricing can differ.
Does Make offer a free trial?
No free trial is listed for Make, but the free plan lets you try it without paying.
What is Make used for?
Visual automation platform for connecting apps and building workflows. On ToolScanner, Make is listed under AI Automation.
What are the best Make alternatives?
Popular AI Automation alternatives include Zapier AI, n8n, Bardeen, Botpress, Lindy. You can compare any of them with Make side by side on ToolScanner.
Where can I check Make's latest pricing?
On the official website — providers change prices and plans at any time, so always confirm there before purchasing. ToolScanner shows the monthly-billing price as of our last check (last verified 2026-07-23).